Pandemic Productions: Armor All puts our COVID safe practices to the test
Armor All
In compliance with Covid restrictions, we scaled back the on-set production crew. Unsurprisingly, Director (Jif Morrison) and DOP (Jake Brown) set high-quality foundations for the video, despite being just a two-person crew. From the shoot came multiple clean and high-energy pieces to camera from Armor All employees, as well as alluring product overlay. Furthermore, ensuring the health and safety of all involved with the shoot, our Covid safety protocols were diligently implemented with the use of masks, hand and surface sanitation and social distancing.
Driving an edit suite in the Cobox studio from his home office, our editor Mat Evans ran remote edit sessions with the director. Using our online portal and a virtual meeting platform, the pair were able to view the same screens from different locations as the edit took place in real time.