Podcasting Live at Adobe
Accenture Australia
- Adobe Symposium
Front and centre at the entrance of the symposium, the unique and interactive experience gave Accenture the capacity to share their content live with attendees in a way that no other event vender was. Bustling with delegates and guests, our role at the event was to ensure the seamless delivery of quality live listening and recording, all while turning around the complete series within 24 hours for distribution.
In pre-production, we liaised with GPJ Events Marketing in the design of the podcast booth to ensure we made the most out of the limited floor space we were allocated, without sacrificing quality. Checking all the boxes, a booth was created with amble space for guests, crew and cameras, a way to safely wrangle and hide all wires and accommodated stunning aesthetic qualities. The pop-up structure was complete with an illuminated on-air sign and fitted with hooks around the exterior which held 25 wireless headphones.
The next challenge was enticing passers-by to pick up the headphones and listen in. At first, attendees seemed timid, so we had assistants handing out the headphones, welcoming passers-by to engage with the conversation. As the event went on, people became more comfortable and were happily stopping by and helping themselves to the headphones.