Untold Stories and Forgotten Tales: Secrets of the Archibald Prize

Jack Morton Worldwide

In testing times with changing social dynamics, hindrance on live events creates new opportunities in the realm of visual storytelling. Challenged by the inability to allow viewers into the gallery, for the first time in the events history, the Archibald Prize VIP preview was presented LIVE online. Usually a gala event, corporate sponsors EY was not going to let the 2020 exhibition fall short and still wanted to offer special members a sneak peak.

The team at Jack Morton Worldwide collaborated with Cobox, specifically, for our proven storytelling expertise and ability to craft engaging pieces from non-scripted content. Creating a virtual walk through the exhibit with host Adam Spencer, cinematic shots of artists and their works were paired with insightful scripted pieces to camera. This- once live- gala was transformed into 45 minute live streamed virtual event with pre-recorded video content.

With the artworks under embargo until three days before the event and the client moving their entire team to the comfort of our studio for the duration of the production, we worked long hours through the weekend to meet deadlines. Thanks to our tried and tested workflows and system mixed with ridiculously fast internet speeds, we collaborated with Canada based motion designer, Aaron White, and the remote editing team, to deliver a thrilling and suspenseful virtual event which mimicked that of an exclusive gala event, including live Q and A’s with selected artists and was streamed directly to EY’s lucky VIP’s.

Through the highs and lows, our commitment to the arts never ceases. While the COVID-19 pandemic threatened the success of live events, we put our facilities and capabilities to deal with pressure deadlines to the test. Collaborating with Jack Morton Worldwide, we made it our mission to deliver a quality experience for other fellow art-lovers across the nation. Swiftly adapting to a new virtual platform, our team and clients took comfort in our ability to create uninterrupted. Despite the delicate nature and extreme turn-around time frames on this project, we successfully delivered an experience like no other while working with our network of global creatives.

Creative Agency :Jack Morton Worldwide
Director :Belinda Lightfoot (JMW)
Editors :Josh Groom and Adam Goddard
Motion Designer :Aaron White