Untold Stories and Forgotten Tales: Secrets of the Archibald Prize

Jack Morton Worldwide

In testing times with changing social dynamics, hindrance on live events creates new opportunities in the realm of visual storytelling. Challenged by the inability to allow viewers into the gallery, for the first time in history, the presentation of the 2020 Archibald Prize was presented LIVE online  The team at Jack Morton Worldwide collaborated with Cobox, specifically, for our proven storytelling expertise and ability to craft engaging pieces from non-scripted content. Pairing cinematic shots of artists and their works with insightful scripted pieces to camera, this- once live- event hosted by Adam Spencer was transformed into 45 minute live streamed virtual event with pre-recorded video content.

With the artworks under embargo until three days before the event and the client moving their entire team to the comfort of our studio for the duration of the production, we worked long hours through the weekend to meet deadlines. Thanks to our tried and tested workflows and system mixed with ridiculously fast internet speeds, we collaborated with Canada based motion designer, Aaron White, and the remote editing team, to deliver a thrilling and suspenseful virtual event which mimicked that of the exclusive live from the gallery experience – streamed live to thousands of viewers.

Through the highs and lows, our commitment to the arts never ceases. While the COVID-19 pandemic threatened the success of live events, such as the EY Archibald Prize Preview, we put our facilities and capabilities to deal with pressure deadlines to the test. Collaborating with Jack Morton Worldwide, we made it our mission to contribute to the continuation of such legacy events. Swiftly adapting to a new virtual platform, our team and clients took comfort in our ability to create uninterrupted. Despite the delicate nature and extreme turn-around time frames on this project, we successfully delivered an experience like no other while working with our network of global creatives.

Creative Agency :Jack Morton Worldwide
Director :Belinda Lightfoot (JMW)
Editors :Josh Groom and Adam Goddard
Motion Designer :Aaron White