Crafting the art of bathroom design.
Caroma Artisan brand hosts the new Elvire collection which showcases a beautiful selection of locally grown and sustainably sourced Tasmanian timbers, passionately crafted in celebration of Australia’s natural environment.
To launch this new range, Caroma needed a succinct but stylish campaign highlighting the craftsmanship, quality and originality of this new artisan range. Creative agency Saltmine Creative approached Shotbox Films who in turn asked Cobox to oversee the post-production schedule.
Directed by Jif Morrison, his vision was very much focused on the mesmerising craftsmanship incorporated in a minimalist design, uniting nature and luxury in a simple yet stunning bathroom range.
To create intrigue, editor Thomas Muylle showed the progression from inspiration and design drawing, through the hand crafting of materials, to eventually reveal the range in its buffed and polished, functioning form. Footage was filmed off-speed at 50 frames per second and enhanced by a narrow depth of field and bokeh, encouraging the eye to follow key objects and action in the frame. An accentuated sound design accompanied with only music, the commercial hits the tingly spots and portrays the brilliance of nature and luxury uniting.
The Elvire collection is one of many content pieces featuring in the Caroma marketing release for 2019/2020. The commercial was despatched to broadcast channels as well as online social platforms.