Environment Video: Helping to build a sustainable future
Accenture Australia approached our team, seeking a video that would effectively explain their sustainability targets and goals. They sought an engaging and educational awareness campaign to be shared throughout the Accenture community and beyond. The key objective was for our team to highlight Accenture’s commitment to these goals, and the proactive actions and steps the company continues to take to propel these goals forward, towards a more sustainable future. In short, our video needed to dig into the ways Accenture is making real impact, one action at a time, aiming for net zero emission by 2025.
Our challenge was to present an informationally complex video in a way that was also relatable, engaging and beautiful. Harnessing the power of storytelling, director Aaron Petersen conceptualised an engaging structure for our video, driven by meaningful testimonials and personal insights. It was important for Cobox to communicate our shared human experience as we tackle the immense challenge that climate change presents.
Our inspiring video tells a human story, not a corporate one. We selected three exceptional members of the Accenture team as talent in our campaign video. We required talent who didn’t just talk the talk, we needed real environmental superstars with a genuine passion for climate action. Our first speaker Hannah O’Donnell is an activist and member of Accenture’s Sustainability Squad. She communicated the ‘why’ to our story with a personal testimonial that provides the emotional hook to our video. Jose Gonzalez Gabello (Accenture Corporate Sustainability and Environment Lead) focused on the ‘what’ and unpacked Accenture’s targets and vision. Fergal Murphy (Sustainability Squad sponsor and Applied Intelligence Managing Director) spoke to the ‘how’ and explored the ways individual actions fit into Accenture’s 360-degree values and One Accenture experience.
Director Aaron Petersen, producer Sarah Linton and DOP Ollie West hit the ground running in Melbourne’s stunning Fitzroy Gardens capturing testimonials from Hannah, Jose and Fergal as well as some truly gorgeous beauty shots.
Director Aaron Petersen filmed with the brand-new Sony G Master 50mm lens which captured the natural environment springing to life in the lush, sun-drenched gardens. To reduce possible distracting sound, our ninja DOP Ollie West filmed the entire video barefoot. It’s safe to say we gave the term ‘getting in touch with nature’ a whole new meaning.
Director Aaron Petersen left his distinct creative fingerprints across the production from creative vision through to post-production. As the video explores the importance of the environment, it was vital to Petersen that the piece be shot on the move, away from an office setting and amongst nature. Petersen comments that life never sits still. His preference is for moving frames that make static shots standout.
Filming this piece to camera on the move was another instance where Petersen guided creative decisions to strengthen the overall impact of our work.
Getting the tone of the script right was integral to our success. We needed to tap into shared human experience to encourage people to really listen, at a time where sustainability fatigue is rampant. We were enthusiastic to cut through the noise, encourage viewers to jump on board and see that they could be part of real, meaningful change. Our rousing imagery and scripting, along with memorable call to actions “we all have the power to act for change” are the by-product of carefully refined scripting and research into engaging viewers on this complicated topic.
Our post-production team, headed by editor Matt Evans turned the project around in under 2 weeks, selecting the perfect soundtrack and supplemental footage to push the video over the edge, cinematically. With no major changes from our client, we sailed swiftly through the post-production phase for a quick and successful delivery. The finished video was distributed internally and on social media sites LinkedIn and Instagram. It has received great traction throughout Accenture’s network and praise for its earnest and purposeful delivery of key sustainability messaging. The targets we explore are suitably aggressive and are told through the inspirational voices of charismatic and genuinely enthusiastic Accenture spokespeople.
As a company, we are committed to minimising our impact on the environment and spreading this message loud and clear. We cannot turn back time, but what we can do is align ourselves with those who are actively fighting the climate crisis. We are proud to have produced this campaign video for Accenture, which aligns with our social, environmental and creative vision.
- Nadia Naguib, Accenture