Pulling together a campaign that finds crescendo.
Tasked with the post-production of Finder’s ‘Crescendo’ campaign, Cobox recreated a range of 30 second TVC’s from a previous campaign that didn’t quite hit the mark. This project required a big push from our design team, replacing and redesigning all the composited scenes with new offers. Not an easy task for any rotoscoping guru.
Working closely with long term collaborators One3Six, we allocated post supervisors and motion designers to ensure the seamless execution of the composited scenes. With the ability to host the full post-production workflow, the Cobox team stitched together the extensive campaign; from effects ideation through to online, audio mix and colour grade. We then managed the full campaign distribution to all of the major television stations in Australia.
Overall, a very successful campaign to strengthen the marketplace presence of Finder.com.au and a thrilled client. It was so successful, Finder reduced the final two weeks of on-air time just to cope with the influx of new sales.