The Money Tracking App With A Life Changing Mission
Good Return and Accenture had a mission to help end extreme poverty by 2030.
With smartphone adoption rapidly growing in the South-East Asia and Pacific region, Good Return and Accenture Australia partnered to create a digital tool that would empower low-income Cambodians to become more aware of their personal and business money flows.
Good Return and Accenture needed to help raise awareness, generate support for ongoing funding and bring light to their capabilities in a positive social impact space. Our aim was to highlight the impacts of the initiative which enables users to make more informed and mindful decisions about their money.
We followed the development and pilot implementation of the Good Return Money Tracker app in Cambodia and created three films to support the marketing and communication of the Good Return x Accenture partnership.
Thanks to our global network, we sent a crew to Cambodia to shoot the first film, with the post production taking place in our Sydney studio. Utilising observational documentary techniques, the case study shows the ongoing positive social impact of the app’s roll out on the business, and family life, of one local family.
The second film in the campaign, The Good Return Money Tracker Story, showcased the facts behind the initiative’s conception and explains who, what, where and why. It provided an opportunity to delve more into the detail and highlight awareness.
Wrapping up the series was the Behind the Scenes film which had a strong focus on the Good Return and Accenture collaboration, presenting the people behind the idea, the development and the roll out.