GOOD RETURN MONEY TRACKER
GOOD RETURN AND ACCENTURE HAD A MISSION TO HELP END EXTREME POVERTY BY 2030.
With smartphone adoption rapidly growing in the South-East Asia and Pacific region, the pair partnered to create a digital tool that would empower low-income Cambodians to become more aware of their personal and business money flows.
To help them raise awareness, generate support for ongoing funding and bring light to their capabilities in a positive social impact space. Our aim was to highlight the impacts of the initiative which enables users to make more informed and mindful decisions about their money.
SO WHAT DID WE DO?
We created a three-part film series, paired with social media assets, to drive home the importance of increasing micro financing in order to make responsible investments toward business growth and better living conditions.
We followed the development and pilot implementation of the Good Return Money Tracker app in Cambodia, and created three films to support the marketing and communication of the Good Return x Accenture partnership. Thanks to our global network, we sent a crew to Cambodia to shoot the first film, with the post production taking place in our Sydney studio. Utilising observational documentary techniques, the case study shows the ongoing positive social impact of the app’s roll out on the business, and family life, of one local family.
Film two, The Good Return Money Tracker Story, showcases the facts behind the initiative’s conception and explains who, what, where and why.
Wrapping up this film series, the Behind the Scenes film has a strong focus on this collaboration, presenting the people behind the idea, the development and the roll out.