Lottoland came to market with an offer Australians had never seen before – the opportunity to win $654 million. Frontier Australia and creative agency One3six approached Cobox to help post-produce the two launch campaigns titled “The Gift” followed by “The Hubby”.

The second campaign saw the jackpot extend to $770 million. The launch for Lottoland was fraught with legalities and heavy scrutiny from their competitors. Never-the-less, they pushed ahead and launched with incredible success as millions of people saw the commercial campaigns rolled out across the country.

Like many projects that come across our plate, deadlines are critical in the post-production phase. Creative agency One3six approached Cobox with a schedule of less than a week to see the two campaigns, and multiple variations, finished and distributed across Australia. The large presentation edit suites at the Cobox studio provided the perfect creative haven for the Creative Director, Director and the post team to focus and create.