The Power of Video to Transform Your Pitch

It’s no secret that film and video have fast become the primary ways we consume content. Perhaps it’s that audiences are drawn to captivating storylines, beautiful graphics, or a killer music track; maybe it’s the fact that in a heavily saturated content landscape, the visual medium has the distinct ability to cut through the noise and capture our attention.

A recent study by Microsoft concluded that the human attention span has dropped to eight seconds – shrinking nearly 25% in just a few years. Humans are also profoundly visual creatures. A Harvard University study found that dynamic, short-form visual content activates dopaminergic reward pathways in our minds. But videos without relevance or relatability will not succeed. Meaningful content champions the human element.

So, when it comes to pitches or requests for proposals, it makes sense to grab attention with video content. New York Times bestselling author and media specialist, Neil Patel, makes a case for the power of video for sales “In today’s entrepreneurial landscape, there is no room for being another face in the crowd. You must separate yourself from the competition.”

Video helps people learn about ideas and services, builds trust, and diversifies the conversation with interesting content. Plus, it is a great way to build confidence during the initial stages of a client relationship.

Our team can partner with you to bring your pitch to life. Our unique approach to presenting your vision means that your ideas will stand out in a hyper-competitive market.

Particularly if your pitch relates to an idea or experience, it makes more sense to show rather than tell. This also means that you can bring individuals and feelings to life, humanise complex, technical information and add a level of authenticity to your pitch.

In response to an RFP from one of the country’s leading financial institutions, our client proposed a revolutionary mobile app to transform the world of finance for the next generation. We were approached to bring the experience to life and create a sense of excitement around the technology.

With no sketches, prototypes or anything tangible to demonstrate the visual properties of the app interface, we worked from the ground up to create a series of short films, complete with branded motion graphics and live-action narrative.

Thanks so much again for the fab work you did on this video. Our team was very impressed from start to finish. You definitely exceeded our expectations.

Sometimes, all it takes is a simple story or emotion to help a concept click with your client. We have used this technique to produce a docu-drama pitch video which explored our client’s innovative approach to human resources and recruitment.

Striking visuals, authentic storytelling, and emotive dialogue painted a compelling picture of the faces behind recruitment and helped our client communicate their vision.

Thanks again for all your incredible work with the docu-drama. A colleague was asking about Cobox last week and I described you as "everything you could hope for in a creative partner."

These videos gave our clients the edge over competitive pitches as they transformed hypothetical ideas into tangible realities. Our clients have been thrilled with the results of our contributions. So, when you next need to add sizzle to your pitch or respond to a complex RFP, why not consider a dynamic video, brought to you by the creative team at Cobox.