As a traditional media form, it often gets left behind in the world of ‘meet-the-c-suite’ podcasts, videos, and cookie-cutter corporate events. However, with the advent of digital broadcast and streaming event software, live radio shows are as accessible as ever. The promise of its content spectacle can go far beyond that of conventional media in keeping a workforce audience engaged and entertained with your messaging.

The challenge for us was to manage the balance between local and online audience appeal, and ensuring the on-air talent and designed interactive segments could fill in airtime seamlessly up until the final judging. Then following that, keep the event energy pumping through our show for the after party, cementing the core brand values of the day of innovation, collaboration, and fast delivery. We also ensured there would be room for spontaneity on the day that would allow the radio show to adapt and evolve to the day.

To embezzle the aesthetic, we brought in smooth branded blue lighting, set pieces, and themed props to interact with, including a fully functional traffic light for to integrate into a ‘true or false’ inspired segment. We further innovated with a three-camera set up to maximise coverage of show interviews and shenanigans, and switch freely between points of interest. Our pre-recorded video segment involved an exciting RC car race in the middle of Martin Place, complete with a fun action montage, and stylised costumes for the Atlassian talent. The result was a more visually dynamic show that kept all eyes engaged on our show, be it locally or remote.